2016-05-18
With 30 years of experience in luffa water extraction, KYL showcases its brand and products in China Beauty Expo.
With 30 years of experience in luffa water extraction, KYL showcases its brand and products in China Beauty Expo.
Three days from May 18th to 20th, 2016, Shanghai New International Expo Center held the 21st China Beauty Expo (CBE Shanghai) where Taiwan brand KYL made its first debut at CBE and took its first step towards the global market. Gathering top beauty brands from around the world, China Beauty Expo (CBE) was also a great event for beauty industries from around the world. KYL's unique brand charisma and advantages have been eye-catching in the exhibition period and have been well-received by professionals and experts from all walks of life.
During the China Beauty Expo, KYL not only displayed the product series known by many as "Luffa Toner - Classic Skincare Secrete of Taiwan" but also combined its 30 years of botanical extraction experience with Japanese skincare technology so that active ingredients were extracted from the indigenous plants of Taiwan to develop an even wider array of skincare products. Among all the company products put on display, the new product series made from local ingredients in Taiwan have inspired many visitors, showcasing the R&D capacity of Taiwan in developing so many skincare products to the world.
In addition to the outstanding R&D technology, manufacturing machinery, and other hard powers, KYL also signed contracts with local farmers to restore the local agricultural ecology and support the sustainable agricultural development in Taiwan. Agricultural products from every part of Taiwan such as "Luffa of Qishan District", "Okra of Lucao Township", "Rose of Pingtung County", "Pineapple of Guanmiao District", "Black Tea of Alishan", "Deep Ocean Water of the Pacific Ocean" and "Coffee of Gukeng Township" were extracted as main ingredients in developing a wide array of skincare products, not only exhibiting our brand creativity but also showcasing our soft power of humanistic culture.
KYL Chairman revealed, "In the face of market change under globalization, good products shall not only be sold in Taiwan but to be promoted to other countries around the world. KYL not only promotes excellent skincare products but also delivers traditional values of Taiwan - April showers bring May flowers. As an index brand of local skincare products, we are here to take our corporate responsibility without any exception. A good culture shall always be passed down to the next generation and "taking cultural inheritance as a basic foundation and taking talent cultivation as a basic work" has always been on of KYL's business philosophy.By participating in the annual China Beauty Expo of Shanghai, KYL will pass on the company's philosophy, brand features, entrepreneurial spirit to attract more partners who agree with our brand to create a skincare brand that makes Taiwan people proud."
(Photo) Through scientific methods and professional beautician interpretation, the skin tester is used to measure the extent of skin improvement.
In addition to actively expanding its business to the global market, KYL spares no effort in cultivating talents. During the exposition, Prof. Yi Guanghui, Vice President of Hungkuang University was invited to deliver a speech, not only showcasing the joint efforts of the KYL brand, business circle, government agencies, and academic institutions but also exhibiting a strong brand power.